Did you know that a frequently updated blog on your Web site helps you rank higher on Google and other search engines? The major search engines rank your site by content updates and the amount of traffic that comes to your site, and search engines love blogs. Here’s why:
- Reader Friendly Resources – Blogs deliver content that is conversational (not sales driven) and human reader friendly, which is a top criteria for ranking
- Fresh Keyword Rich Content Updated on a Regular Interval – Because blogs are updated frequently, they offer more relevant keywords and are tied to the current news and trends that your customers are talking about, which means that the search engines keep coming back to you to see what’s new
- Link Building – Search engines love blogs because typical blogs contain links to other relevant contentBlogs are also a great way to reach your customers and give them helpful information that will build brand loyalty. PCA can install a WordPress blog to your site and customize it as another way to get your message out. WordPress gives you access to an admin area that lets you update your blog as often as you like, adding pictures and comments to publicize your current activities, events and sales promotions.
Example of the admin area (dashboard) in WordPress: