Promotion and Marketing

Our promotional package that usually gets the most results quickly is our 50 keyword pay-per-click starter package. For $299 we test the search engine waters for you. Here's how it works:

TOP 10 PLACEMENT
Yahoo, MSN, Excite, Hotbot, Lycos, AOL and other search engines sell the top spots on their searches to the highest bidder. We set-up a test program and bid on keywords and manage this process for you.

RESEARCH
We start by researching actual search engine data for the last month. We find the words that people have actually typed in the search engines that relate to your product or service. Then we choose 50 or more relevant keyword phrases.

WRITE
We write titles and descriptions that we believe will get you noticed and get ready, willing and able buyers to your Web site.

SUBMIT
We submit the search terms, titles, descriptions and bids to the search engines for paid placement.

BID
We bid on each of your keywords in order to get the best ROI. For instance, we've found that being number one can result in 2 - 3 times the traffic as being number two or three. But the increased traffic doesn't equal increased sales. It does increase the number of "lookey-lues" and can increase your search engine cost quite a bit. Therefore we recommend the number two or three spot for most of our clients.

MONITOR & REPORT
We send you a detailed report twice a month on how many visitors went to your Web site from all of the keywords. We report how much money is left in your search engine account and how much each keyword is costing on average.

TIMEFRAME
Typically the initial set-up will last about 30 days. Some industries are much more competitive and these funds will be depleted very quickly. In these cases we have to either increase the amount of money you need to invest monthly or pare down the number of keywords if you have a smaller budget. We have also seen cases where the initial set-up lasted 60 - 90 days.

Once you have your first two reports, you'll have a good idea of how much you should invest each month to keep a steady stream of ready, willing and able buyers going to your website.

START GETTING MORE LEADS
If you're interested in getting started or finding out more about our promotional programs, call us at 1-888-229-4747 or E-mail us at info@pcawebdesign.com.